Gameday Instagram Campaign
The goal of this campaign for the University of Dayton Men’s Basketball game was to create a cohesive visual experience for all aspects of Gameday. An Instagram post about the game was followed later by Instagram Story graphics. I used images from the actual event that fans were watching. Being onsite to shoot the images during the game and then posting them in real time was crucial to creating the Gameday feel.
ELIZABETH A. WEILER 