Center for Leadership Booklets
Under my guidance, the format for sharing information at the University of Dayton Center for Leadership has shifted. At the beginning of my time as a student designer, all information was provided through very detailed, printed booklets. Through marketing research and discussion with partners, I proposed a simplified C-fold program brochure with more concise content. More detailed descriptions could now be found on the Center’s website, helping to streamline and reach a target audience that searches for information online. This was also a transition to a more sustainable and cost friendly process.
ELIZABETH A. WEILER 